Leveraging KPIs and Benchmarking to Grow Your Business

Growing up, both my dad and grandpa were pilots, so I have no fear of flying. In the aviation world, there is a license level above the basic license called “IFR Rated” or Instrument Flight Rules. Basically, when you’re IFR  Rated you’re permitted to fly in conditions where all you are relying on is your instrument panel, or “dashboard.” The test to become IFR Rated involves flying with an obstructed windshield, which sounds absolutely terrifying!

Running a business is not so different. The numbers (both financial and non-financial) tell a story, and many times foreshadow a result.